Someone says that “to help” is the most beautiful verb in the world.

Following this maxim this Christmas our company chose to support the AISLA section of Parma, the Italian Association of Amyotrophic Lateral Sclerosis, participating in fundraising for families affected by ALS.

An important contribution that once again wants to confirm our closeness to the territory, including every person, valuing diversity as a flywheel that generates creativity and progress, creating a team that sticks together even throughout difficulties.

The fundraising starts in Parma from “Dona di SLAncio”, an initiative that has two friends, Paolo and Andrea, as protagonists. This is a story of kindness, sport and help to others.

Paolo, an entrepreneur from Parma, for years actively involved in supporting the competitive activities of Paralympic athletes, Andrea a Paralympic athlete. During the course of their lives, the roles alternate: Paolo, as a supporter of the fragile categories, falls ill with ALS and in turn needs the concrete help of Andrea. Together they give life to the solidarity project “Dona di SLAncio”, to concretely support families affected by ALS and to raise public awareness on the need to invest more and more in research.

An exciting story of commitment and solidarity to which we are glad to give our support.